Our Story
PAPIKYAN WHOLESALE was founded by Ruben Papikyan, a retail marketing strategist with over 20 years of hands-on experience building, scaling, and promoting consumer-facing businesses.
Ruben's career didn't start in a boardroom — it started on the ground level. Over two decades, he worked directly with retail brands, local businesses, and multi-location operations, learning firsthand what actually drives customers to take action. From foot traffic and lead generation to brand visibility and conversion, he saw early on that most marketing fails not because of creativity — but because it doesn't scale.
After years of working with agencies that overcharged, overpromised, and underdelivered, Ruben began building his own systems. His focus was simple: high-volume execution, efficient processes, and measurable results — without inflated agency pricing.
As his client base grew, so did the insight that shaped PAPIKYAN WHOLESALE's identity. By running campaigns in volume across multiple retail businesses, Ruben realized the same principle applied everywhere: when marketing is done in bulk — strategy, data, ad buying, and content — costs go down and performance goes up.
That philosophy became the foundation of PAPIKYAN WHOLESALE.
Today, Ruben leads the agency with the same mindset that defined his career:
- Build systems, not one-off campaigns
- Focus on retail results, not marketing buzzwords
- Deliver value through scale, efficiency, and discipline
His approach blends long-term experience with modern execution, giving clients access to retail marketing that is practical, aggressive, and built to grow.
PAPIKYAN WHOLESALE isn't just an agency — it's the result of 20 years of learning what works, what doesn't, and how to do it better.